Going into 2023 our main social media platforms were Facebook and Twitter/X, with some dabbling on Instagram. The enabling goal here was to leverage social media to drive people to our website for written articles and by extension get them hooked on the show (whether they watch live or recorded).

The goal was to have daily, eye-catching content that increased our social media followers, and by just numbers get more people to read our written work and convert them into live-show viewers. After some coaching from my niece, I landed on three main tasks

In this article we’ll talk about my approach to increase just general awareness of the show in the team’s fan base.

Unfortunately, ‘awareness’ isn’t a metric I could measure directly. That would require a lot more polling of the fan base over the course of the season, and we neither have the bandwidth nor the budget to take that on. But, as I’ve learned at work, use the metrics you have to tell the story you can tell. If the Terminal Goal was to increase the show audience, then “more awareness” would mean more people would tune into the show. Right? Please tell me I’m right. I admit we’re making a few assumptions here, and they will probably be my downfall.