2024 Social Media Strategy- Increase Fan-Base Awareness

In this article we’ll talk about my approach to increase just general awareness of the show in the team’s fan base.

Unfortunately, ‘awareness’ isn’t a metric I could measure directly. That would require a lot more polling of the fan base over the course of the season, and we neither have the bandwidth nor the budget to take that on. But, as I’ve learned at work, use the metrics you have to tell the story you can tell. If the Terminal Goal was to increase the show audience, then “more awareness” would mean more people would tune into the show. Right? Please tell me I’m right. I admit we’re making a few assumptions here, and they will probably be my downfall.

2024 Social Media Strategy- Goals and Outcomes

2024 Social Media Strategy- Goals and Outcomes

It’s only January 1st and we’re already talking about how Orange & Black Soccercast will continue to be the first and only show dedicated to Orange County Soccer Club in 2025.

That’s right fans, it’s Producer Andy and it’s Wednesday. If you haven’t figured it out already, not only do I do all the background work for the live show, I also run most of the shows social media. Going into 2024, I made specific goals for the show and our social media presence, so as we start planning for 2025 I will layout some of what we planned for 2024, how we approached those plans, and how it worked in the end.

Does a Young USL Championship Roster Help Teams Succeed?

Does a Young USL Championship Roster Help Teams Succeed?

In the USL Championship there is a clear distinction between teams who develop youth players for bigger stages and those who don’t. Some teams talk a big game and back it up while others focus on different player-development goals. While Orange & Black Soccercast focuses on Orange County SC, and yes there will be some conscious bias here, we do like to talk about the broader USL Championship landscape from time to time. I even asked smart-kid John Morrissey to weigh in. Here we’ll talk about some assumptions of USL Championship roster-age and how much each team focused on young player development – and how that impacted on-field success

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